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Social Listening: PrAna! Does the athletic leisure company's sustainability move have teeth?

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      #ClothingForPositiveChange. This is PrAna's subtitle and key slogan right now. PrAna is a clothing company and part of Columbia Sportswear Company. Based on their slogan, sustainability is a key part of their marketing and brand image.      Despite their focus on sustainability, fit and function are the reason I wear and promote PrAna pants. As a strength and conditioning coach, I want a professional yet flexible pant. I found that with PrAna's Brion pant. I can squat down, jump, lift weights with these pants but they also work well for more formal occasions like dinner with friends or work. Honestly, I wear them from my chemical engineering job and then right into my fitness coaching job. They serve both purposes really well!     PrAna's value proposition revolves around sustainability. From the packaging or the materials used, PrAna is unique in that they make athletic leisure clothing with sustainability at the forefront of their mind. If...
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Marketing in the News: Whoop, The Fitness Wearable Subscription

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Introduction      Fitness trackers are everywhere nowadays. Apple, FitBit, Garmin are all popular brands in the fitness wearables space. Whoop is a newly available fitness wearable for the hardcore fitness enthusiast. I was interested in reading and writing more about Whoop because I was recently gifted a Whoop strap as a birthday present.  Article Takeaways    https://kyma.com/videor/2021/03/26/whoop-fitness-band-gaining-popularity/       Whoop is getting out in the news (see article above), sponsoring sporting events like CrossFit Games, and, generally, becoming more visible to potential customers. This is leading to increased popularity. (Takeaway #1) Will Ahmed, CEO and Founder of Whoop, says the product encompasses everything from hardware in the form of a wristband strap to software and analytics in the form of a dashboard and app. (Takeaway #2) Whoop uses heart rate monitoring and logs sleep, recovery, and strain. Strain is a meas...
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Week 1 - RY Personal Introduction

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ABOUT ME: BA223 Principles of Marketing Personal Introduction      Hi, my name is Ray. I am a chemical engineer by day and a strength and conditioning coach by night in the local area. They provide me with contrasting features from head-down technical engineering to head-up talkative coaching. Now, here I am, enrolled in a Marketing course!      First and foremost, I enjoy learning and personal growth. I am always reading topics of interest including technologies like Artificial Intelligence and Longevity, fitness/nutrition/health, grappling sports (wrestling and Jiu-Jitsu), leadership/communication/relationships. Basically, I'm a nerd for knowledge. I have an engineer's mind in that I like to know how things work. Right now, businesses, the modern economy, and technology are a mystery to me. I'd like to close that knowledge gap at least a little bit. This course is a first step (well, a second step, I took some courses in Winter 2021).    Because...
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